OXO’s packaging show the entire grinding process in sequential order. Starting from a photo of the whole herbs/ spices on the left, the diagram of the grinder in action follows then the result (photo of a neat circular pile of the freshly ground flavorings). Using iconic drawing to demonstrate the product uses. An arrow encircling each illustrated tool act out the rotational movement of the grinder. These icons also differentiated the categories: filled circles refers to peppers and stylized shapes for garlic. “The spices that come with the grinders are sorted and packaged into categories of compatible flavors.” design director Paul Hamburger stated. The packaging is colour coded to differentiate the categories, and to create “a kind of paint-by-number simplicity”. Using colours that bear as close a resemblance to the categories as they can. Red refers to peppers, pale yellow refers to garlic and green for basil.
It can be concluded that these images works well. Using simple graphics to shows the process of turning whole herbs/ spices into ground ones just like step 1, 2, 3. The icons, photos and the colours identify the type of herbs/ spices processed by each product.
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