Gucci's collaboration with illustrator Micheal Roberts and UNICEF produced a children's book based on Snowman in Paradise (Chronicle Books, 2004). The story is about a snowman longing for a reprieve from New York city to Africa. At the end the snowman arrives at the heart warming
The book title is called Snowman in Africa. This is exclusively on sale in Gucci stores from now til 31 Dec!!!! All money will donate to UNICEF. His illustraion in this campaign is very distinctive and symbolic! Love it!
Here is the animation of this campaign:
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