14.10.10

Applying Johannes Itten's 7 contrast theory into information graphic



Johannes Itten defined in his book called "The art of colour", 1974 that there are 7 different contrast effects you can get in this world which are: 

  1. Hue contrast (the pure colour)- This results when pure colours are used in random combinations. White and black can further enhance the vivid. 
  2. Light dark contrast- This is when using different brightnesses and tone values of the colours. All colours can be lightened with white, and darkened with black.
  3. Cold warm contrast- All other colours appear cold or warm depending on their contrast with warmer or colder hues. The greatest effect is achieved with the orange-red and blue-green.
  4. Complementary contrast- When adjacent, they mutually intensify their luminosity to a maximum.
  5. Simultaneous contrast- When adjacent, they make noise, vibration.  
  6. Saturation contrast (quality)- Contrast between luminous and dull colours. Colours can be subdued by the addition of black, white, grey or complementary colours. 
  7. Quantity contrast- This is based on the opposition of coloured areas of different sizes. 
Here is an example:
Light dark contrast

Complementary contrast (red-green)

No comments:

Post a Comment