14.10.10

Jacques Bertin's 7 variables



Currently reading a book called visual function. In this book, the author demonstrated Jacques Bertin's 7 variables. Jacques Bertin was a French guy who had experience on map making for many years. He was famous by publishing a book on the theory of "graphic variables", Semilogie Graphique. In this theory he defined there are 7 elements of visual information and their mutual relationship, which are:

  1. Place (position)
  2. Shape
  3. Size
  4. Value (light, size)
  5. Texture (within the shape)
  6. Hue
  7. Orientation (shape) /Direction (line)






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